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Company Name: |
Contra Costa Mosquito & Vector Control District |
Situational Analysis: |
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Project Name: |
“Creating an Online Pesticide Spray Notification System Using an Online Newsletter Service” |
West Nile virus, a mosquito-borne disease, affected many of our county's one million residents, claiming two lives. CCMVCD, a non-profit public health agency, began spraying pesticides in neighborhoods to protect residents.
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Key Achievement(s): |
▪ Boosted Convenience by Notifying Subscribers within an Hour--No More Angry Callers, No All-Hour Media Calls for Location Verification ▪ 190% Subscriber Increase--Open Rate of 53% vs. 20% Average ▪ Benefit of Immediate Notification Without Compromising Spraying -- A Public Health Response. Win-Win! |
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Supporting URL(s): |
http://www.ccmvcd.dst.ca.us |
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Award(s) Garnered: |
Winner − Best Use of Internet/New Media |
